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12319 WE04C - Reflecting on Your Image

Course Code: WE04C Presenter(s): Aaron Clements Event Type: Conference Session (3-hour) Tracks: CARS Management

Description:

Identify all the aspects of you and your business that affect the impression you make on your customers and employees.  Understand the importance of a good image and ways to improve your image with suppliers, customers and everyone in your local market.  Your image is everything, from your shop’s appearance to your website!

Presenter(s):

Aaron Clements C&C Automotive Augusta GA United States   Aaron Clements is a native of Augusta, Ga. He was raised in the automotive repair industry. At the age of 13 years old he could be found working alongside his father installing shocks or brakes at a tire store on Broad Street. After graduating from high school he joined the Air Force and became a crew chief on F-4 Fighter jets. When it was time to re-enlist he chose to return home and join his father who had recently started a repair business. In its thirty year history C&C Automotive has grown from two bays to thirty-five and was named Top Shop in the Nation by Motor Age Magazine in 2008. A Master Certified ASE Automobile Technician, Aaron was named ASE/NAPA Technician of the Year for the Atlanta Region every year from 1995 to 2005. Aaron has also hosted a Radio Talk Show for over 15 years.