12311 TU21N - Business Planning with Sound Market Analysis [ ]

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From: ASRW 2010 Conference featuring NACE and CARS

12311 TU21N - Business Planning with Sound Market Analysis

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12311 TU21N - Business Planning with Sound Market Analysis

Course Code:
TU21N

Presenter(s):
Amjad Farah

Event Type:
Conference Session (90-minute)

Tracks:
NACE Management

Description:

To build your business you must first understand the existing market.

Learn the steps to building a marketing plan and focus on the first step of understanding your market.

Understand what a good market analysis should contain and the value to having one developed versus trying to develop one on your own.

Presenter(s):

Amjad Farah
BASF Corp.
Southfield MI
United States

Amjad Farah is Manager of Business Development; and as such manages the Value-Added, Color Support and Training Groups for the BASF Automotive Refinish business located in Southfield, Michigan. Amjad has been with BASF Coatings North America for 15 years, holding positions in marketing, manufacturing, technical, field customer support, and quality. He holds a Bachelor's degree in Chemistry from the University of Toledo, an MBA in Marketing from the University of Phoenix and is a Lean Six Sigma Master Black Belt.