- FORMAT:
MP3 Download: $27
Compact Disc: $30

12306 TU15N - Back to Basics – Sales and Marketing

Course Code: TU15N Presenter(s): Hank Nunn Event Type: Conference Session (3-hour) Tracks: NACE Management

Description:

Sales are the lifeblood of any business and marketing is essential to attracting customers.  Yet, many collision repair shops have fallen inot "DRP Complacency" and forgotten how to sell collision repair.  And marketing is overlooked because we expect work to just show up.  We will get "back to basics" with a review of the sales cycle, a focus on proper qualification to discover the customer's true needs, a demonstration of closing techniques, add on sales not related to the loss, basic marketing concepts including; the five components of a marketing plan, guerilla marketing, and marketing to the customer base by all your shop salespeople.

Presenter(s):

Hank Nunn HW Nunn & Associates Happy Valley OR United States   Hank Nunn has worn virtually every hat available in the collision repair industry. From collision shop owner, journeyman level technician, seminar facilitator and jobber store owner, he has done it all. Hank began his collision industry journey as a claims adjuster in 1976. He moved to the shop side of the industry in 1980, opening Bodycraft in Sacramento CA. He grew the business to an acknowledged industry leader and transitioned the company into a multiple shop organization in 1999. Hank was a regional Vice President for Bodycraft Collision Centers after the transition and managed multiple shops in the Sacramento area. As President of Big Sky Paint and Supply, Nunn gained valuable experience in the paint distribution side of the industry. Hank Nunn has been a collision industry speaker and consultant since 1989. He has facilitated seminars for many industry groups and frequently speaks at NACE and other trade association meetings. Hank has a proven record of providing entertaining and informative management training program delivered from someone who has really “been there.”