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MP3 Download: $12
Compact Disc: $16

12272 SU12NC - What Do Women Want?

Course Code: SU12NC Presenter(s): Jody DeVere Event Type: Conference Session (90-minute) Tracks: NACE/CARS Management

Description:

Reaching women more effectively isn’t rocket science, but it is a little bit complicated and so very worth the extra effort.  This session will cover how to communicate, market and advertise to reach and grow your customer base of women more effectively both on and offline.  Seventy-eight percent of women in the US use the Internet for product information before making a purchase and 33% research products and services on-line before buying offline.  Women account for 85% of all consumer purchases including everything from autos to health care.  Properly armed with the right tools and training, you can increase your share of the largest and fastest growing demographic of buyers in the United States – women.

Presenter(s):

Jody DeVere AskPatty.com Thousand Oaks CA United States Jody Devere is the CEO of AskPatty.com and takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendly® program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.