23532 - Let's Do It! Search Engine Optimization, Social Media And Online Marketing [ ]

Product 22 of 84

From: 2014 Florida National Dental Convention

23532 - Let's Do It! Search Engine Optimization, Social Media And Online Marketing

$20.00

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Audio Recording

Let's Do It! Search Engine Optimization, Social Media And Online Marketing
Jana Grube

The average U.S. consumer spends about 55 minutes a day on Facebook. Social networking is not a passing trend, but an essential way for current and prospective patients to connect with your practice and share their experiences with others online. A recent survey of 437,284 practice calls showed that, on average, practices using a combination of social, SEO and online marketing resulted in 93 calls per month with 21 of those calls self-identified as new patients. As your current and prospective patients use of the Internet and social media continues to increase, you must be where your patients are — online.

Learning objectives:
Participants will be able to:

Create and upload a YouTube video that you can share on Facebook.
Learn why a Facebook business page is important and get current and prospective patients to “Like” you.
Learn how to keep your Facebook page fresh and interesting.