Audio Recording

Web Presence Marketing 101
Richard Hirschinger, DDS


Successful Internet marketing demands a modern Web presence. This course is designed to teach you everything you need to know to give your practice an online boost. Discover how a complete Web presence can bring you new patients as we delve under the hood of the most important online marketing strategies. Explore everything from websites, to mobile websites, integrated social media and blogging, reputation monitoring, online patient education and especially search engine optimization (SEO). This course will give you the tools you need to push your website toward the top of Google, bring new patients to your door and take control of your Web presence.

Learning objectives:
Participants will be able to:

• Learn how to attract new patients with a modern Web Presence.
• Learn how to appear prominently in local search engine results.
• Learn how to build a website that draws attention and holds it.
• Learn how to improve your online image and increase patient referrals with social media.
• Learn how to cultivate positive online reviews.
• Learn how online patient education and full mobile integration allow you to maximize your practice’s performance.