Intermediate / Advanced

How can a community leverage its built environment and historic assets for
the economic benefit of its citizens? Case studies presented by the Buffalo
Niagara Convention & Visitors Bureau, and the Columbus, Ind., Visitors
Center, demonstrate how websites, videos, consumer advertising, and media
relations have been employed to promote these destinations as “must see”
stops for architecture aficionados.
AIA/CES LU (HSW): 1.5 / Session #S5
Tulsa Convention Center: Conference Hall B

Speaker: Cindy Frey, Associate Director, Columbus Visitors Center
Session Manager: Ed Healy, Director of Communications, Buffalo Niagara
Convention & Visitors Bureau