Beginner/Intermediate

Learn effective ways to target media outlets and get the word out about
your organization, event, or preservation issue. Hear specific examples of
how “media savvy” organizations have garnered great press—and dealt
with negative stories. Learn tools of the trade, secrets of success, how to
sell stories, create dynamic press events, and more!
AIA/CES LU (HSW): 1.5 / Session #F26
Tulsa Convention Center: Room 2A/B

Speakers: Carole Lambert, News Anchor, ABC News Channel 8; Patricia
Murphy, Executive Director, Oberlin Heritage Center; Jan Rothschild, Vice
President, Communications and Marketing, National Trust for Historic
Preservation
Session Manager: Joelle Schatz, Communications & Marketing Assistant,
National Trust for Historic Preservation