Jeff Hilton

This presentation will focus on marketing, packaging and usage/consumption trends in the healthy and functional beverage category. Key points will include new and innovative delivery formats, popular and trending functional ingredients, condition-specific health benefits that consumers are seeking, and how healthy and functional beverages can best appeal to a broad range of demographics and psychographics including teens, millennials, boomers, and seniors. Also, we will engage in discussions about why healthy beverages are leading the functional revolution with consumers generally compared to foods.