Websites and Social Media Format: MP3 Download or USB Flash Drive These lectures were audio recorded at the Erma Bombeck Writers' Workshops between 2010 and 2018. Download the MP3 files today or have them shipped to you on a USB flash drive. Listen to these wonderful speakers recorded live. THIS PACKAGE INCLUDES ALL OF THESE PRESENTATIONS: How to Grow Your Facebook Fan Page Tracy Beckerman and Anne Parris Many people wonder why they may have 1,000 Facebook fan page followers but only a tenth of their fans actually see their posts. Facebook can be an incredibly powerful tool for promoting your blog and getting more eyeballs on your work, but you have to know how to be Facebook savvy and use its tools to engage more people with the right content at the right time. In this session you’ll learn why you should: • Share video that’s already on Facebook, rather than from YouTube or another platform • Create and use memes • Use the Native Scheduler function to schedule your posts • Share 20 percent of your own material and 80 percent of other people’s stuff • And lots more tips for increasing the number following your fan page and the number Facebook chooses to share your posts with So, What’s Your Website Done for You Lately? Tracy Beckerman and Anne Parris Is your website really doing all that it can to attract an audience? If you’re putting all your effort into your content, but not enough into your web tools, you may just be shouting into the void. In this tip- and trick-laden session, Tracy Beckerman and Anne Parris will select the websites of three session attendees (submitted in advance) and do live website reviews while telling you how to make your website work harder for you. Turn Your Blog into a Book Elaine Ambrose This session focuses on the nuts and bolts of creating a self-published book from your best blogs. You will learn how to compile and format chapters, hire professional designers to create the cover and layout, hire editors to read your manuscript, obtain reviews for the cover, purchase an ISBN number and bar code, and submit to print sources such as CreateSpace to produce a paperback and e-book for mass distribution. Targeted to experienced writers who have written at least 100 blogs or 10,000 words of a manuscript. This Ain’t Your Mother’s Résumé: Turning a Simple Blog into a Great Website Tracy Beckerman There was a time when you would have to mail a cover letter, your résumé and writing samples to an editor in order to get a writing job. Not anymore. These days your website is your résumé, and email is your cover letter. Writing samples? They’re hyperlinks to your work online. If you’re not optimizing your website to make it your most effective selling tool, you’re missing a huge opportunity to market yourself and get work. However, creating a great website can be incredibly intimidating. In this session, you’ll learn to how to turn a simple blog into a compelling website that catches an editor’s eye and increases readership. Building a Killer Author Website Ken Palen So much of success in life depends on marketing ourselves in the digital age. How do writers build a website that stands out, one that reflects their unique voice? In this workshop you will view some excellent examples and learn a step-by-step approach on how to build and maintain an effective website — through a hands-on approach. And, while an engaging website is a marketing must in the 21st century, attention must be paid to content as well. The session will offer perspective on what to showcase on your website and how to best represent yourself as a storyteller and wordsmith. It’s a Brand New Brand YOU World: Why Authors MUST Treat Themselves and Their Books as Brands - Even Before Publication Cindy Ratzlaff You are the brand and every book you write is a brand extension. Developing a personal author brand will save you time, money and frustration as you move from the writing phase to the marketing phase of your book — and help you attract a large following of passionate readers who are truly interested in your books. Cindy Ratzlaff will share the exact tips, tools and strategies she has used to help best-selling authors create their own personal brands, promote their books through a set of massive, branded social platforms and drive sales — all without compromising their privacy or engaging in hardcore selling. You’ll come away from this workshop with a step-by-step guide to developing your own personal author brand and a checklist of action items you can take immediately to build your own brand and position your social influence for rapid growth. Building a Global Audience Through Podcasting Dave Jackson Understanding These New Web 2.0 Tools: How to Interact With the Web 2.0 Media and Bloggers for the Best Possible Outcomes and Coverage Nettie Hartsock