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Presenter: Jenny Lawson

Jenny Lawson (aka ?the Bloggess?) is an Internet rock star, with millions of readers ? women and men ? clicking on her every irreverent, hilarious thought. Her blog is consistently rated as one of the top blogs in the country. How do you create a social media persona, draw the attention of readers and build a community? Discover how to improve your blog, promote your writing ? and maybe even land a book deal.