Surrounding Your Brand: How to Define Your Content, Stake Out Your Nicheand Own Your Corner of the Writing World
Tracy Beckerman
Format: MP3 Audio Download

For many years, Erma Bombeck's name has been synonymous with heartfelt writing and authentic family humor. But in today's over-saturated writing market, can your own name be enough to help you cut through the clutter, define your niche and find an audience? Clearly what you write is more important than what you call yourself. But having an instantly recognizable column or blog name can give you a real advantage. Tracy Beckerman, who writes the syndicated column "Lost in Suburbia," knows firsthand how branding yourself can help you take your column or blog to the next level. In this session, she will show you how defining and surrounding your brand legally, promotionally, and across multiple social media platforms can help you grow your readership, increase your writing opportunities and make more money.