Duration: 1:19:53

Speakers:
John Darman
Nancy Harhut
Brian Kenny
Evan Smith
Karen King – Moderator

Program Topic:
Marketing / Brand Marketing

Program Description:
Don’t miss this dynamic panel of marketing and branding executives as they share their insights on this timely topic “How to Take Your Brand to the Next Level!”

Now more than ever, is the time to promote your meeting and event’s sizzle! What makes your event stand out from the rest? Why should attendees use their limited resources to attend your event, especially in these tight economic times? It is crucial to create and deliver the right message to the right people using the right media. Join us on Wednesday, March 18, 2009 at the new Fairmont Battery Wharf as we discuss the topic of branding.

As meeting professionals, we are often charged with developing marketing campaigns, thus a solid understanding of the branding process is essential. From this meeting “Sell the Sizzle Not the Steak” you will take away how to identify and segment your meeting audience, how to differentiate your program from the competition, how to develop a compelling message, how to engage the audience using new technology, and how to partner with suppliers to market your meeting’s destination.